Privacy Policy

OVERVIEW

This policy explains how ELYCHARM LTD, trading as Oldpawz, handles personal information in connection with www.oldpawz.com, purchases, customer support and marketing. We are responsible for the personal information we process for these purposes, subject to applicable law.

Contact: support@oldpawz.com
ELYCHARM LTD
20–22 Wenlock Road, London, N1 7GU, United Kingdom.

PERSONAL INFORMATION WE COLLECT

Information you provide can include your name, email address, telephone number, billing and delivery addresses, account details, order information, support messages and marketing preferences. If you submit a review, it can include your display name, rating, comments and any photos or videos you choose to upload.

When you browse, cookies, tags and similar technologies can collect your IP address, browser and device information, approximate location, referral source, pages viewed, cart activity and purchase events. Collection depends on the tools enabled, your choices and applicable consent requirements.

Payments are processed through the payment providers available at checkout. Payment credentials are submitted through the payment service; the order information available to us can include payment status, transaction references and limited payment-method details.

We also receive relevant information from Shopify, payment services, delivery and tracking providers, review tools, and advertising or analytics services as described below. Please avoid sending unnecessary sensitive information in messages or public reviews.

HOW WE USE PERSONAL INFORMATION

• Process payments, fulfil and track orders, and handle returns and refunds.
• Respond to questions and send order or service communications.
• Protect accounts, investigate suspected fraud and maintain website security.
• Understand website use and measure advertising performance.
• Send promotional emails and support relevant advertising where permitted by law and your choices.
• Request and display product reviews, maintain business records and comply with legal obligations.

SERVICES AND INFORMATION SHARING

Our store is hosted by Shopify. We share information needed to operate the store and complete orders with Shopify, checkout payment providers, fulfilment and delivery providers, and customer-support service providers. Relevant information includes contact details, delivery addresses, order and transaction details, and technical information needed to provide or secure these services.

Where we enable email, review, analytics or advertising services, the relevant providers may process contact details, subscription preferences, review submissions, device identifiers or website events for those purposes, subject to applicable permissions and your choices. Contact us for information about the providers relevant to your data.

We may disclose information to professional advisers or authorities where necessary to meet legal obligations, handle disputes or protect against fraud. Any disclosure in a business transfer remains subject to applicable privacy requirements.

Some providers process information on our behalf; others have independent responsibilities for particular activities. Information about Shopify's processing and privacy controls is available in the Shopify Privacy Policy and Shopify Privacy Portal.

COOKIES, ANALYTICS AND ADVERTISING

Cookie and privacy controls, where displayed on our website, allow you to manage the choices available for your location. Essential technologies support functions such as the shopping cart, checkout and security. Other technologies support analytics, email measurement or advertising. Where consent is required, non-essential processing requires your consent; visiting the website alone is not consent.

Use the cookie choices made available on the website to manage optional technologies. You can also use browser controls, although blocking essential cookies may affect shopping functions. Contact us if you need help changing or withdrawing your choices.

Advertising tags can disclose identifiers and browsing or purchase events to advertising partners. Depending on the law and how the tools are configured, this can qualify as a sale or sharing of personal information or targeted advertising even without a monetary payment. It is not accurate to assume that using an advertising pixel involves no data sharing.

Where applicable law gives you an opt-out right, you may exercise it using the privacy controls available on the website or by contacting us. Legally recognized browser opt-out signals, such as Global Privacy Control, must also be respected where required. Advertising providers may offer additional controls in their own services; those controls do not replace your choices on this website.

EMAIL MARKETING

If you subscribe to promotional emails, we use email service providers to deliver them. Marketing is subject to your preferences and the permission required by applicable law. You can unsubscribe using the link in a marketing email or contact support@oldpawz.com.

Unsubscribing from marketing does not stop necessary messages about orders, payments, deliveries or support requests. Email services can record delivery, opening and link-click activity for reporting, subject to applicable requirements.

REVIEWS AND PUBLIC CONTENT

Reviews submitted for publication on our website can be visible to other visitors, including the display name, rating, text and media associated with the review. Do not include payment details, private contact information or another person's personal information in a public review. Contact us if you need help with personal information in a review you submitted.

LEGAL BASES WHERE REQUIRED

Where UK or European data protection law applies, we rely on performance of a contract for purchases and related services, legal obligations for required records and compliance, and legitimate interests for proportionate security, support and service administration where those interests are not overridden by your rights. We rely on consent for processing that requires it, including relevant non-essential tracking and marketing.

Withdrawal of consent does not affect processing that was lawful before withdrawal. Providing information needed to fulfil an order is necessary to complete that purchase; optional marketing participation is not.

INTERNATIONAL PROCESSING

We are based in the United Kingdom and use service providers that operate internationally. Your information may be processed outside your country, where privacy laws may differ.

Where transfer safeguards are required, the relevant processing must be covered by an applicable lawful mechanism, such as an adequacy decision or approved contractual safeguards. Contact us for information about the destinations and safeguards relevant to your data.

HOW LONG INFORMATION IS KEPT

Retention depends on the purpose and legal requirements. Order and payment records are kept as needed for fulfilment, accounting, tax, disputes and compliance. Support records are retained as needed to resolve enquiries and related claims. Marketing information is retained according to subscription status and applicable requirements, with limited suppression records where needed to respect an unsubscribe request.

Cookie and analytics retention depends on the technology and its settings. Information should be deleted or anonymized when it is no longer needed for a lawful purpose. A deletion request may not remove records that must be retained by law.

YOUR PRIVACY RIGHTS

Depending on your location and the law that applies, you may have rights to access, correct or delete information, receive a portable copy, restrict or object to processing, withdraw consent, or opt out of sale, sharing or targeted advertising. Additional rights concerning sensitive information or significant automated decisions may apply.

Email support@oldpawz.com to make a request. We may need proportionate information to verify your identity or an authorized agent's authority. We respond within applicable legal deadlines and do not unlawfully discriminate against you for exercising your rights. Where an appeal right applies, contact the same address to request review of our decision.

You may also complain to the relevant privacy regulator, such as the UK Information Commissioner's Office, your local European supervisory authority, or the relevant US state authority.

SECURITY

Protecting information requires appropriate technical and organizational safeguards. No website, transmission or storage method can be guaranteed completely secure. Keep your account credentials private and contact us promptly if you suspect unauthorized use of your account or information.

AGE RESTRICTIONS

Our store is intended for adults aged 18 and over. We do not knowingly seek personal information from children. If you believe a person under 18 has provided personal information to us, contact us so we can investigate and take appropriate action.

CHANGES AND CONTACT

We may update this policy to reflect changes in our practices or legal requirements. Where required, we will provide notice or obtain consent before making a relevant change.

For privacy questions, requests or complaints, contact support@oldpawz.com, or write to ELYCHARM LTD, 20–22 Wenlock Road, London, N1 7GU, United Kingdom.